Urban Artistry

Project Description

This project focuses on the comprehensive redesign of the brand identity for Urban Artistry, a non-profit organization established in 2005 that serves as a cultural ambassador for urban dance and arts. Known for promoting education in foundational dance movements and the history of urban culture, Urban Artistry is dedicated to showcasing that culture is a living, evolving entity.

The redesign aimed to create a cohesive and modern design system that reflects Urban Artistry’s mission to inspire, educate, and preserve urban dance culture. The project seeks to attract more supporters, increase donations, and elevate the organization’s visibility within the community and beyond by addressing the need for a more recognizable and versatile brand identity.

Project Objectives

The primary objective of the Urban Artistry brand redesign is to develop a cohesive and modern brand identity that aligns with the organization’s mission and values. The redesign aims to elevate the brand’s presence, making it more recognizable and engaging for its diverse audience.

The ultimate goal is to create a design that resonates with the audience and empowers urban Artists to continue their vital work in preserving and promoting urban dance and culture.

Design Objectives

Develop a refreshed logo and brand identity that are professional, empowering, and inclusive while staying true to the organization’s values.
Create a versatile design system suitable for various applications, from merchandise and event graphics to digital and print media.
Appeal to a diverse audience, including dance students of all ages and potential donors, through a modern and approachable design style.
Ensure the redesign conveys Urban Artistry’s core values of education, innovation, community, and equity.

Key Features

Logo Redesign: A scalable and versatile logo that works seamlessly across platforms, from merchandise to digital media.
Cohesive Visual Identity: A unifying design system featuring a thoughtful color palette and typeface selection that balances cultural authenticity with modern aesthetics.
Audience-Centric Approach: The redesign appeals to both primary audiences (students and dance enthusiasts) and secondary audiences (donors and supporters), motivating participation and contributions.
Creative Versatility: Applications include screen-printed merchandise, event signage, digital presentations, and more, ensuring consistency across all touchpoints.
Community Impact: Reflects Urban Artistry’s mission to preserve the art of dance and promote its cultural significance, empowering individuals to connect with urban culture.