KCFF
Project Description
This project celebrates the 25th anniversary of the Kingston Canadian Film Festival (KCFF), a cultural cornerstone that exclusively showcases Canadian films while fostering creativity, diversity, and exploration. The festival aims to inspire future filmmakers and creators by providing a vibrant setting filled with opportunities for education and connection.
The design concept for the 2025 festival embodies the filmmaker’s vision and the art of framing a scene, aiming to evoke emotions and captivate the audience. The visuals incorporate versatile and interchangeable imagery, including film stills and cinematic-style photos, to create a cohesive narrative across all design applications.
Project Objectives
The primary objective of the Kingston Canadian Film Festival (KCFF) 25th Anniversary redesign is to create a cohesive and impactful visual identity that celebrates the festival’s milestone year while enhancing its appeal to diverse audiences. The redesign aims to highlight KCFF’s rich history and contributions to Canadian cinema, foster connections between filmmakers and audiences, and attract both younger (18-35) and seasoned (35+) film enthusiasts. By promoting accessibility and inclusivity, the branding will ensure a welcoming and immersive experience across all touchpoints. Additionally, the redesign will position KCFF as a key cultural event, boosting local tourism, supporting Kingston’s community, and showcasing the diversity, creativity, and excellence of Canadian filmmakers.
Design Objectives
- Highlight the festival’s milestone 25th anniversary.
- Establish a welcoming and inclusive ambiance.
- Support the Kingston community and boost local tourism.
- Showcase diversity and connect with younger audiences, particularly students and film enthusiasts aged 18-35.
Key Features
- Target Audience Focus: Designs resonate with primary audiences, such as younger creatives and students, and secondary audiences, including film enthusiasts aged 35+ from major cities like Toronto and Montreal.
- Applications: Branding materials are designed to enhance festival visibility and create an immersive experience for attendees, leveraging stills and photography that align with the cinematic theme.
- Brand Values: The concept reflects KCFF’s core values of creativity, diversity, and exploration while offering filmmakers new opportunities to grow their craft.
